I’ve not believed in setting goals for a while now. Goals by their nature are a win or lose variable. Why lock yourself into something that’s going to make you feel sad if there’s a chance you might not achieve it? In my experience goals tend to be unattainable “magic bullets” of happiness that supposedly mark a future point in life when everything will be perfect, or at least much better. The danger of this projectionist lusting is that you soon loose the ability to evaluate your day to day life (the one you’re living in the meantime). What if the goals aren’t achieved or they’re not what you imagined? That’s a lot of wasted time you’ve spent on hold.

The ability to have short term direction and an open mind is far more important to me. I don’t think any goal I’ve ever set has made me happy, whether I eventually ticked it off or not. What keeps me fascinated with the world is the pursuit of immediate dreams with little or no expectations and the chance to change directions with no sense of guilt or failure. With this more fluid approach, I can always find something that I want to put my energies into.

This is what first brought me to Copenhagen and set Spoiled Milk into action. Next it’s taking me to Zürich to start a foreign office of the company and live with my girlfriend Lucy (and her research PhD). We have a lot of half-baked plans for when we get there, but I have no idea what my life will be like in six months time and that already makes the move worthwhile.

I will be leaving Denmark on May the 26th. Spoiled Milk Zweigniederlassung will open mid June at Mainaustrasse 50, 8008 Zürich.